Wilson Dike
Experienced Sales Leader | SaaS & Fintech Specialist
Transforming Sales Strategies Through Data-Driven Innovation
Professional Impact
I am a dynamic Enterprise Sales Leader and Mentor with an exceptional record of driving SaaS growth, engaging C-suite executives, and promoting sustainable innovation. My deep expertise in integrating cutting-edge IT solutions, future-ready infrastructure, and renewable energy technologies empowers enterprises to navigate digital transformation and achieve lasting operational excellence. As a trusted advisor to senior executives, I employ a consultative, insight-driven sales strategy that aligns business objectives with scalable, tech-enabled solutions. My leadership combines sharp commercial insight with a commitment to mentoring top-performing teams, equipping the next generation of tech sales professionals to achieve outstanding results in complex markets. Through my work, I create significant value at the intersection of technology, sustainability, and enterprise innovation, building resilient organizations that thrive across diverse industries and geographies.
$12M+
Annual SaaS Contracts
Secured multi-million, multi-year SaaS contracts with investor backed scale-up strategies
$30M
B2B Partnership Value
Negotiated a $30M/year B2B partnership in Africa for a SaaS marketplace platform
25%
User Adoption Increase
Progressed multiple pilots to national deployments in under three months
Areas of Expertise
Strategic Sales Leadership
- •Scale-Up Leadership & Investor Relation
- •Fintech SaaS & Technology expertise
- •New Business Development & Competitive Growth
- •Contract Negotiation & Deal Structuring
Technical Proficiencies
- •Strategic Planning and Trend Analysis
- •Business Acumen & Operational Oversight
- •Solution Selling and Value Realization
- •C-Suite Engagement Management
Leadership & Soft Skills
- •Team Development, Accountability and Culture Building
- •Change Management and Growth Strategies
- •Project Management & Outcome Delivery
Signature Projects & Achievements
Strategic Growth Programs
Challenge: Drive accelerated market penetration and secure investor confidence.
Action:
- •Secured multi-million ($12M+ annually), multi-year SaaS contracts
- •Implemented investor-backed scale-up strategies
- •Developed comprehensive market analysis and growth plans
Result: Accelerated market penetration and strong investor confidence.
Fintech-Adjacent Wins
Challenge: Expand into new markets with integrated financial solutions.
Action:
- •Negotiated a $30M/year B2B partnership in Africa
- •Integrated compliance and financial workflows
- •Developed SaaS marketplace platform strategy
Result: Significant boost in user adoption and market presence.
Nationwide Digital Solutions Rollout
Challenge: Scale pilot programs to national deployments rapidly.
Action:
- •Progressed multiple pilots to national deployments
- •Implemented rapid scaling methodology
- •Developed comprehensive onboarding processes
Result: Completed national rollouts in under three months, increasing user adoption by 25% and reinforcing investor returns.
Thought Leadership & Industry Influence
Challenge: Establish industry expertise and shape market vision.
Action:
- •Delivered keynote on data-driven innovation at CDO BFSI conference
- •Developed thought leadership content on SaaS innovation
- •Led industry panels and discussions
Result: Demonstrated domain expertise and shaped go-to-market vision for the organization.
Professional Development & Experience
Customer Discovery and Sales Manager
2023 – PresentDDX Siemens AG (United Kingdom) SaaS
Oversee all aspects of sales initiatives in the United Kingdom. Further business growth by cultivating strategic relations and acquiring new customers. Maintain sales volume by tracking changing trends, economic indicators, competitors, and supply and demand.
- •Strategic Leadership: Oversee end-to-end UK growth initiatives for an investor-backed SaaS portfolio, setting strategic direction and advising leadership on cost-effective market penetration strategies.
- •Cross-Functional Oversight: Coordinate Product, Engineering, Finance, and Marketing teams— ensuring alignment on solution design, compliance, and ROI for enterprise and quasi-Fintech clients.
- •C-Level Engagement: Establish executive buy-in across CTO/COO/CFO ranks, hosting QBRs to refine product roadmaps, manage operational budgets, and ensure stakeholder expectations are met.
Sales Director, Enterprise Accounts
2021 – 2023RedCloud Technologies UK SaaS
- •Investor-Backed Growth: Contributed to Board and investor discussions, translating strategic targets into executable sales plans for a high-growth SaaS marketplace platform with Fintech elements.
- •Market Expansion & Operational Oversight: Owned an annual $12M quota across EMEA, structuring deals and multi-year contracts that drove sustainable revenue and delivered on investor ROI.
- •Team Accountability & Culture: Implemented performance frameworks, ensuring Sales, Marketing, and Tech teams hit milestones and aligned with overarching strategic goals.
Key Accounts Manager
2021RedCloud Technologies UK SaaS
- •Revenue Optimization: Oversaw a $2M budget to scale B2B marketplace adoption, introducing enhanced features and Fintech-focused functionalities for streamlined digital payments.
- •Operational & Data Assessments: Partnered with engineering to ensure compliance and frictionless tech stack integrations, yielding 50% above-quota performance.
- •Executive Stakeholder Management: Articulated strategy to top-level executives, addressing key business challenges via bespoke SaaS solutions—accelerating trade volume to $7M.
Professional Development & Recognition
Certifications & Memberships
IIBA® Member
International Institute of Business Analysis™
Skills: Business Analysis, Critical Thinking, Change Agent, Professionalism
Issued: June 9, 2022
Verify Credential →
IEEE Associate Member
United Kingdom and Ireland Section
Other Certifications
Certified Business Analyst (CBAP®)
International Institute of Business Analyst
Education
B. Tech: Information Technology
Federal University of Technology Owerri (FUTO)
Master's in Business Administration (in view, 2025)
University of East London
Media & Thought Leadership
Mentorship & Community Impact
Active Mentorship Programs
VC4A Mentorship Marketplace
Country Manager at Siemens Plc • London, United Kingdom
Providing mentorship to entrepreneurs at various stages (Startup, Growth, and Mature) with regular 1-on-1 calls and personalized guidance.
View Mentorship Profile →
Tangent
Technology, Information and Internet
Providing mentorship and industry advice to professionals in technology and software sales, with focus on market expansion strategies and business development.
Sales Solution Expert & Mentor
Startupbootcamp • Africa's #1 Startup Accelerator
Specializing in GTM strategies, sales readiness, and investor preparation for technology startups across multiple industries including Fintech, Clean Energy, and E-Commerce.
Publications & Articles
Featured Article
Meet Wilson Dike, an Enterprise SaaS sales expert
Nigerian Tribune • March 11, 2025
Profile feature highlighting Wilson's expertise in Enterprise SaaS and his approach to helping businesses grow through innovative sales strategies and digital technology adoption.
Read Article →More Publications
Beyond Wi-Fi: Why Africa Starting with Nigeria Should Embrace Li-Fi for Growth
Business Africa Online • April 15, 2025
Read Article →Why Traditional Sales Tactics Fail in Nigeria's SaaS Industry & Solutions
BusinessDay • April 4, 2025
Read Article →AI Revolution in Enterprise Sales: How Tech Wins Big in Africa
BusinessDay • March 11, 2025
Read Article →RedCloud Announces Expansion of its Open Commerce Marketplace
The Guardian • November 09, 2021
Read Article →RedCloud and Beloxxi Industries Sign Landmark Trade Digitalization Agreement
The Guardian • July 19, 2021
Read Article →Democratization of Trade & Supply Chain with Technology: How Africa Can Recover from the Pandemic
Techinker • April 26, 2021
Read Article →Awards & Recognitions
Inducted as the 211th Certified Global Tech Hero
The Nation – 2024Global Tech Sales Leader of the Year
Beacon of ICT Awards – 2024What People Say About Wilson
Authentic recommendations from Wilson's professional network on LinkedIn
Wilson single-handedly launched our solution in West Africa, specifically the Nigerian market. He did an excellent job identifying and closing low-hanging opportunities and driving them to close. In less than a year at RedCloud, Wilson had 2 of Nigeria's largest companies onboard. Wilson's strategy to develop and close his pipeline, inspired and served as model to the rest of the sales teams across the globe.
Rafael Bertrand
Digital transformation | SaaS | Payments | Sales & Partnerships
Worked with Wilson on the same team • June 16, 2022
I worked with Wilson at RedCloud and we had a great relationship. He is a highly professional sales manager who built a great rapport with client organisations irrespective of their size. A top person to work with who is dedicated to ensuring sales opportunities run smoothly and in more cases than not saw the deals closed positively.
Andy Millard
Customer Success, Pre-Sales and Channel Management Professional
Worked with Wilson on the same team • June 3, 2022
Media Channels
Channels TV Interview: Wilson Dike on Enterprise SaaS
YouTubeThe Oppsell Podcast
SpotifyThe Oppsell Podcast YouTube Channel
YouTubeLeadership Philosophy
"I believe in driving innovation through data-driven decision making while fostering an environment of continuous learning and growth. My approach combines strategic thinking with practical execution to deliver measurable results and sustainable business growth."
Official Website
www.lexlytic.comContact & Connect
Location: London, UK (Open to Remote Opportunities)
Email: willclemdk@gmail.com
Phone: +44 7495 674 020
